The integration between Romify and HubSpot is designed to streamline the process of updating contacts within HubSpot automatically. The system primarily uses the contact's email as the key identifier to check for existing contacts. However, HubSpot incorporates a sophisticated matching system that also considers the contact's name and company name to ensure accurate identification and updates. When Romify identifies an existing contact, it updates this contact with any new images and notes.

Romify's internal management of contacts, or Leads, is tailored to ensure efficiency and accuracy:

This approach ensures a balance between maintaining detailed event-specific interactions in Romify and keeping a streamlined, singular contact record in HubSpot, providing a clear and comprehensive view of contact interactions across various events.

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