Every magic word and helper available in Romify templates:

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Before you start

Magic words use the Handlebars format, which means you can also use conditional {{#if}} clauses and other built-in helpers. See the Handlebars built-in helpers guide.

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Magic words are placeholders that turn into a real value the moment a lead is captured, such as the lead’s name, the event, or the answer to a qualifying question.

Their primary purpose is filling CRM fields. Enter a magic word as the Value For Update on a General Default Values mapping in your CRM integration, and every scan will write that live value to the field without requiring any additional work from the person at the booth.

Magic words can also be used in follow-up email templates.

Standard Contact Information Fields

Lead Magic Words

The below Magic Words return information about the captured lead.

Magic word	Example value
`{{prefix}}`	Sir
`{{firstName}}`	John
`{{middleName}}`	Allan
`{{lastName}}`	Bellingham
`{{suffix}}`	III
`{{jobTitle}}`	Account Manager
`{{email}}`	[email protected]
`{{mobilePhone}}`	+1 650 555 1234
`{{directPhone}}`	+1 555 650 1234
`{{organizationPhone}}`	+1 555 650 4321
`{{fax}}`	+1 555 123 4567
`{{organizationName}}`	ACME Corporation
`{{linkedInURL}}`	www.linkedin.com/in/johnabellingham/
`{{website}}`	www.acmecorp.com
`{{street}}`	1424 W Acme Street
`{{city}}`	Palo Alto
`{{postalCode}}`	94020
`{{state}}`	California
`{{stateCode}}`	CA
`{{countryCode}}`	US
`{{country}}`	United States
`{{contactCity}}`	Chicago
`{{contactState}}`	Illinois
`{{contactStateCode}}`	IL
`{{contactCountryCode}}`	US
`{{contactCountry}}`	United States
`{{analyzerPhotoUrl}}`	Link to the analyzed badge or business card image
`{{leadConsent}}`	The lead’s most recent consent answer (ex: Yes, No)

Flow, Event, and User Magic Words

Flow

Magic word	Returns
`{{flow.flowLabel}}`	Label of the flow used
`{{flow.flowUniqueIdentifier}}`	Identifier of the flow used, for example `booth_lead_capture_qwe`

Event

Magic word	Returns
`{{eventName}}`	Name of the event
`{{eventStartDate}}`	Start date of the event in the event’s time zone, for example 2024-12-21
`{{eventEndDate}}`	End date of the event in the event’s time zone, for example 2024-12-31
`{{eventLocation}}`	Location of the event

User

Magic word	Returns
`{{userId}}`	Romify ID of the user
`{{userFirstName}}`	First name of the user, for example John
`{{userLastName}}`	Last name of the user, for example Smith
`{{userEmail}}`	Email of the user, for example [email protected]
`{{userBookingLink}}`	Meeting booking link of the user
`{{userBusinessUnit}}`	Business unit of the user
`{{organizationId}}`	Romify ID of your organization

Date and Generic Magic Words

Date

Magic word	Returns
`{{now}}`	Current UTC date and time
`{{today}}`	Current UTC date in `YYYY-MM-DD` format
`{{todayPlusDays 7}}`	Current UTC date plus seven days, in `YYYY-MM-DD` format

Use {{formatDate}} when you need a custom date format. Use {{date}} only when you need a full ISO timestamp.